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6 SEO tips to follow in 2022

Many companies have improved their SEO in 2019 by applying the proven techniques of SEO. If Google has evolved its algorithm at the end of the year with the arrival of BERT, trends in the world of SEO remain relevant in 2021. Here are the main SEO tips to follow in 2021.In this article, we will discuss:

1. Regularly add good quality content

2. Create content for bots… and for Internet users

3. Target unique and long-tail keywords

4. Think about the technical aspects of your site

5. Don’t just focus on your website

6. Don’t treat SEO as a one-time job

1. Regularly add good quality content

One thing that Google and other search engines (Bing, Qwant, Yahoo!, etc.) appreciate is the quality of the content you publish. In addition, regular additions of relevant content testify to the usefulness of your site and that it is kept up to date for Internet users.

Having a blog on your site, for example, can help you keep your site fresh. This is especially true if your products and services are not likely to change. By having a blog, you can start answering the questions your customers may ask and their research. It is also an opportunity to show your expertise in your field of activity.

2. Create content for bots… and for Internet users

Complying with Google’s guidelines is a basic thing for your content to be valued by algorithms. However, if your content is not user-friendly and pleasant to view by Internet users, they will not convert on your site.

When creating content for your website, you need to consider how it will be seen by search engines, but most importantly, you need to make sure that it will send a clear message to your readers and provide them with the information they need in a way that is easy to read and understand.

3. Target unique and long-tail keywords

When developing their content marketing strategy, many companies target generic and popular keywords. These keywords usually get a large number of monthly searches. They are widely used and generate significant traffic. By targeting these keywords, you are able to mix a wide range of Internet users. On the other hand, who says significant volume of research says intense competition. You will have to put in a lot of effort to be able to rank well on generic keywords.

In addition, when Internet users search on generic keywords, it is not always easy to understand precisely what the user wants. It is then difficult to match the exact intent of this search with the most appropriate and relevant content of your website.

Faced with this observation, you must target unique and long-tail keywords. Certainly they are generating less organic search traffic. That said, it will be easier to match search intent with the most relevant landing page on your site. And this is all the more certain since Google’s new algorithm (BERT) intended mainly for voice search. In fact, the long tail is increasingly taken into account.

4. Think about the technical aspects of your site

Technical optimization for Google and other search engines refers to the process of reviewing and updating a website. It must allow both Internet users and robots to interpret the logic of navigation on the site. If done well, it improves the site’s ranking in organic search results. making sure that aspects of your website are properly built, that they follow Google’s rules, and that the content of the site targets the right keywords.

The organization of the site must be properly built and follow Google’s rules. Among the main indicators are, for example, .htaccess files, robots.txt and sitemaps.xml, caching management, the number of requests sent and the response time to the server, rich snippets, code compression or lazy loading for images.

Other elements, not necessarily requiring notions of web development are to be taken into account. This is the case, for example, with the meshing of pages, the optimization of images, the identification of broken links or elements of UX design and ergonomics.

Technical SEO is extremely important to ensure that your website is fully optimized and performing.

5. Don’t just focus on your website

On-site SEO (content and techniques) should not be the only levers to improve your SEO in 2021.

Digital marketing is based on the complementarity of many elements that will allow you, together, to improve the ranking of your site, its performance and, ultimately, your return on investment.

In addition to focusing on the elements of your site, you need to make sure that you invest in other digital marketing efforts like netlinking, social media, newsletters, etc. It is all these levers that, when operated together, can help increase traffic to your site and give it more authority.

6. Don’t treat SEO as a one-time job

Many companies believe that by achieving SEO results, SEO work can take a back seat. This is an error of judgment. When it comes to positioning in natural search results, your action is one thing. That of your competitors is another. If you suspend your SEO as soon as you reach the desired ranking, you take the risk that your competitors will catch up with you quickly.

In addition, the world of SEO and digital marketing are constantly evolving. Make sure you are constantly on the lookout for new trends or any significant changes. If you don’t keep up with the evolution of this business, it won’t take long before your competitors overtake you or your digital marketing efforts lose impact.

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